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Event Details

The SPIBA Marketing and Communications Committee continues a series of meetings "Media Meeting" with the magazine "Expert".


Meeting with representatives of media management in two semantic paradigms: from analytics and numbers to pure inspiration and the taste of patronage. The works of the following years. Forecasts. Analysis. Inspiration.


Before the New Year, we will discuss the trends of the coming years in analytics and business journalism. We will consider new formats of interaction with business media in connection with the restrictions on the placement of corporate information that have come into force, we will talk about approaches to integrating the corporate sector into the topic of culture and art using examples of interaction with the World Club of Petersburgers, the Hermitage and the Tretyakov Gallery.


Date: December 20

Time: 10:00 – 12:00, registration from 9:30

Location: Mertens House Business Center, Conference Hall, 6th floor

Dec 20, 2023

09:30 - 12:00 GMT+3

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Mertens House Business Center, Conference Hall, 6th floor
21 Nevskiy Avenue
Saint Petersburg, Russian Federation
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Agenda

  • 09:30 - 10:00Registration, Welcome Coffee Break
    10:00 - 10:25Analytics as an Important Trend of the Company's Information Policy for 2024-2026

    Kristina Muravyova

    Associate Professor of the IPCC, Managing Partner and General Director at Expert. Analytics Center ("Expert Northwest", "Expert Siberia and the Far East")

    10:25 - 10:50Working with Business Publications and Possible Formats: What the Leading Managers and Owners of the Company Need to Know in Order to Effectively Manage the Process

    Kristina Muravyova

    Associate Professor of the IPCC, Managing Partner and General Director at Expert. Analytics Center ("Expert Northwest", "Expert Siberia and the Far East")

    10:50 - 11:15Projects in the Field of Art and Culture as a Trend in the Field of CSR in the Interaction of Business, Government and the Public

    Sergey Yaroshetsky

    Chief editor of "Addresses of Cities", "Addresses of St. Petersburg", "Addresses of Moscow", publications supported by the World Club of Petersburgers and the Hermitage, Chairman of the Guild of Journalists working in the field of architecture, construction and preservation of Cultural heritage

    11:15 - 11:30Pure Inspiration – How the World of Art and Culture Works for Patrons. A Story About Working with the Tretyakov Gallery and the Hermitage

    Sergey Yaroshetsky

    Chief editor of "Addresses of Cities", "Addresses of St. Petersburg", "Addresses of Moscow", publications supported by the World Club of Petersburgers and the Hermitage, Chairman of the Guild of Journalists working in the field of architecture, construction and preservation of Cultural heritage

    11:30 - 12:00Q&A Session

Speakers

  • Marina Piotrovskaya (Moderator, Head of Marketing and PR Department at Denuo)

    Marina Piotrovskaya

    Moderator, Head of Marketing and PR Department at Denuo

  • Kristina Muravyova (Associate Professor of the IPCC, Managing Partner and General Director at Expert. Analytics Center (

    Kristina Muravyova

    Associate Professor of the IPCC, Managing Partner and General Director at Expert. Analytics Center ("Expert Northwest", "Expert Siberia and the Far East")

  • Sergey Yaroshetsky (Chief editor of

    Sergey Yaroshetsky

    Chief editor of "Addresses of Cities", "Addresses of St. Petersburg", "Addresses of Moscow", publications supported by the World Club of Petersburgers and the Hermitage, Chairman of the Guild of Journalists working in the field of architecture, construction and preservation of Cultural heritage

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