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Event Details

The Marketing Committee of SPIBA invites you to a roundtable discussion "Artificial Intelligence in Marketing."


Artificial intelligence has become an integral part of our world, actively integrating into various spheres of activity. At our event, we will discuss:

  • The opportunities of AI application in marketing,
  • The transformation of product and service promotion strategies,
  • The risks and opportunities that AI opens up for businesses in rapidly changing markets and consumer preferences.


Together with our speakers, we will explore the impact of AI on the transformation of marketers' work, the regulation of generative neural networks in marketing, and examine real-life examples of successful AI applications that allow for more accurate demand forecasting, improved consumer interactions, and enhanced effectiveness of marketing campaigns.


Date: Thursday, July 11

Time: 10:00 AM — 12:00 PM, registration from 9:30 AM

Venue: Domina Hotel St. Petersburg, Moika River embankment 99

Jul 11, 2024

09:30 - 12:00 GMT+3

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Domina Hotel St. Petersburg
Moika River embankment 99
Russian Federation
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Agenda

  • 09:30 - 10:00Registration & Coffee Break
    10:00 - 10:05Welcome Speech

    Veronika Voinovian

    Moderator, Co-Chair of the Marketing and Communication Committee of SPIBA

    10:05 - 10:25AI in Marketing: From Concept to Successful Product

    Lyubov Baranova

    Lecturer of the Strategic Marketing program at the Higher School of Economics St. Petersburg

    10:25 - 10:45Artificial Intelligence in Performance Advertising: Immediate Ggrowth Prospects and Opportunities Now

    Aleksander Galyapin

    Brandformance Project Manager, Molinos Agency

    10:45 - 11:05The Use of Generative Neural Networks in Marketing

    Vladislav Arkhipov

    Senior Advisor at Denuo

    11:05 - 11:25Optimization of Weak Artificial Intelligence in CRM Marketing and the First Approaches with Generative Neural Networks

    Anisimov Andrei

    Managing Director in the Department of Data Analysis and Modeling, Gazprombank.Tech

    11:25 - 11:40Q&A Session

Speakers

  • Veronika Voinovian (Moderator, Co-Chair of the Marketing and Communication Committee of SPIBA)

    Veronika Voinovian

    Moderator, Co-Chair of the Marketing and Communication Committee of SPIBA

    Read Bio
  • Lyubov Baranova (Lecturer of the Strategic Marketing program at the Higher School of Economics St. Petersburg)

    Lyubov Baranova

    Lecturer of the Strategic Marketing program at the Higher School of Economics St. Petersburg

  • Aleksander Galyapin (Brandformance Project Manager, Molinos Agency)

    Aleksander Galyapin

    Brandformance Project Manager, Molinos Agency

  • Vladislav Arkhipov (Senior Advisor at Denuo)

    Vladislav Arkhipov

    Senior Advisor at Denuo

  • Anisimov Andrei (Managing Director in the Department of Data Analysis and Modeling, Gazprombank.Tech)

    Anisimov Andrei

    Managing Director in the Department of Data Analysis and Modeling, Gazprombank.Tech

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