On April 8, the SPIBA Marketing Committee invites you to a practical event, "How to Strengthen Business Through Cooperation", dedicated to B2B collaborations that deliver measurable business results – in reputation, trust from decision makers, and revenue.
Today, partnerships are becoming more than just a one-time PR stunt for B2B companies, but a conscious growth tool: through joint products, integrations, sales channels, ESG initiatives, and cross-industry solutions. We will discuss these approaches and real-world cases at the meeting. The event will be practical: without abstract reasoning, focusing on real-world cases, management decisions, and KPIs. The event will be of interest to executives and owners of B2B companies, specialists in marketing, PR, business development, and partnership development, as well as anyone who views partnerships and collaborations as a strategic resource for business growth.
Date: Wednesday, April 8
Time: TBС
Location: TBС
The event program includes:
1. Marketing Agency 4D
Collaboration: Reputation and Revenue in B2B. Examples and Ideas.
2. Svetogorsk Pulp and Paper Mill
A case study of a collaboration between an office paper manufacturer, the Gamma Hotel in Moscow, and the Lesnoy Etalon certification body.
3. Mama Roma
A case study of a brand's collaboration with Manezh.
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