Workshop "Podcasting tool for promoting business and personal brand of the leader"

Podcasts are a cutting-edge trend: the number of listeners for this format is constantly growing, and more and more advertisers are choosing it as a placement format.

Experts from Molinos launched two podcast formats at the beginning of last year: video and audio; they figured out how it works, crunched the numbers, and are eager to explain why businesses should start their own podcasts and participate in others.

Master class program:

• Podcasts in 2023: Overview and statistics;
• Who needs podcasts and why, at what stage it's better to be started;
• Tools and platforms for working with podcasts;
• Why we decided to engage in podcasting – first experience and statistics;
• What will it take to launch a podcast, and how to track its effectiveness;
• Podcast and Content Hub: How to repackage content into different channels.

Registration, coffee break: 15:30

Beginning of the event: 16:00