Podcasts are a cutting-edge trend: the number of listeners for this format is constantly growing, and more and more advertisers are choosing it as a placement format.
Experts from Molinos launched two podcast formats at the beginning of last year: video and audio; they figured out how it works, crunched the numbers, and are eager to explain why businesses should start their own podcasts and participate in others.
Master class program:
- Podcasts in 2023: Overview and statistics;
- Who needs podcasts and why, at what stage it's better to be started;
- Tools and platforms for working with podcasts;
- Why we decided to engage in podcasting – first experience and statistics;
- What will it take to launch a podcast, and how to track its effectiveness;
- Podcast and Content Hub: How to repackage content into different channels.
Registration, coffee break: 15:30
Beginning of the event: 16:00