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On September 26, the SPIBA Marketing and Communications Committee, together with the creative digital agency Deasign, invites you to take part in the event "Brand Marketing: How Company Promotion Has Changed After the Leaving of Western Brands and Advertising Platforms."


Deasign is a St. Petersburg digital agency originally from Stockholm that has been creating advertising campaigns for leading Russian brands for 12 years.


At the meeting we will discuss two main topics:

  • How consumer behavior in digital has changed in general and with specific examples. What formats do users prefer? How long does content last? Where does the client's first contact with brands take place? What content on social networks "flies" and what doesn't?
  • How to take the place of departed Western brands in the minds of consumers? We will examine this issue for companies that stayed and changed their brand, and for companies that took the place of departed foreign brands.



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