In the face of information overload, traditional promotion approaches are losing their effectiveness. In this situation, the value of business media is increasing, becoming a key element of companies' PR and GR strategies.


At the event, media industry experts will discuss:

• How to create an agenda that inspires trust among target audiences

• How businesses can strengthen their reputation as thought leaders through regular content and special projects

• What tools can help transform business objectives into engaging stories with measurable results

• How to create an environment at events where business contacts develop into specific deals and contracts

Date: October 28, 2025

Time: 10:00 AM - 12:00 PM, registration starts at 9:30 AM

Venue: Novotel Hotel, Banquet Hall, Mayakovskaya 3A


!This event is free for members of the association. For non-members or potential members of the association, the cost of the event is 6,000 rubles!

Speakers

Alexander Shchelkanov

Director of Regional Development at JSC "Kommersant"

Andrey Ershov

Editor-in-Chief at "Kommersant"

Maria Kuznetsova

Editor, Head of Special Projects at "Kommersant"


Anastasia Gruzdeva

Head of Conference Department at "Kommersant"

Andrey Volkov

General Director of the Grand Media Service agency, Chairman of the Digital Committee of the Association of Carriers of Russia (ACAR) C3 at Grand media Service

More about our speakers

Location

Novotel St. Petersburg Centre, Banquet hall
ul. Mayakovkogo, 3A
St. Petersburg, Russian Federation

See route

Contact us

For additional event or venue information, please email pr@spiba.ruYou can also reach us at +7 (911) 000-48-22

Sponsors and Partners