SPIBA invites you to take part in a joint event by the HR Committee and the Marketing and Communications Committee — "AI for HR: From Role Transformation to Practical Use Cases."
Artificial intelligence is changing not only the tools HR uses, but the very role of the HR function within organizations — from an executor of HR processes to a strategic partner shaping how a company adapts to technological change. At the event, we'll explore how HR leaders can build this new role: what competencies and authority HR needs in the age of AI transformation, what factors influence managing AI transformation and employee sentiment, and how HR can become a driver of digital change within a business.
In the second session, we'll discuss real-world cases of applying generative AI and AI agents in companies' HR processes. Participants will learn how AI is changing recruitment, onboarding, training, analytics, and employee retention. The programme is designed to give the audience both the management perspective and working technological solutions applicable within their own organizations.
Date: Tuesday, October 13, 2026
Time: 10:00 – 13:30 (registration from 09:30)
Venue: GSOM SPbU, 1-3 Volkhovsky Pereulok, Room 403
Moderators: Veronika Voynovyan, Co-Chair of the Marketing and Communications Committee, SPIBA, Researcher at Bayes Business School; Anastasia Filkina, Co-Chair of the HR Committee, SPIBA, Head of Practice, Magnum Hunt Executive Search
Session 1: The Role of HR in AI Transformation
· Valeria Kuropatkina, Partner, Head of HR-Tech Practice, ECOPSY Consulting (TBC)
· Ludmila Gavrilova, Expert in Thinking Development, General Director, BusinessLink Training
· Veronika Voinovian, Researcher, Bayes Business School
· Maria Ermak, HR Director, Northern Capital Gateway LLC
· Valeria Eystrakh, Senior Lawyer at Melling, Voitishkin & Partners
Session 2: Case Studies of AI Tools in the HR Function
· Elena Nikisheva, Chief Operating Officer / HR Director, KRIT
· Alexandra Chernyshova, Head of AI and Marketing Projects, "Professionals 4.0" Platform at Gaspromneft
· Asya Sysoeva, Director, St. Petersburg Branch, OTP Bank
· Oksana Kovylnikova, Head of Talent Acquisition Center, OTP Bank
· Nadezhda Shilova, Head of Mass Segment Training, Rostelecom PJSC
· Yulia Ganzha, HR Business Partner, MTS PJSC St. Petersburg Branch
The event is free of charge for Association members. Participation fee for representatives of non-member companies: 7,000 RUB.
Maximum number of participants per company: Gold membership — 2 representatives, Silver membership — 1 representative.