Advertising Labeling: First Warnings and Last Clarifications

It's been over a year since the mandatory labeling rules for internet advertising came into effect. During this time, the market has been trying to understand and adapt to the new rules of the game. However, with the real threat of fines up to 500,000 rubles starting on September 1, 2023, a renewed wave of interest has swept over all involved parties.

The Marketing Committee of SPBA invites you to participate in the roundtable discussion "Advertising Labeling: First Warnings and Latest Clarifications," where experts from 4D Communication Agency and Capital Legal Services will address the following questions:

• The Federal Antimonopoly Service (FAS) has issued instructions regarding news and advertisement resources: how to interpret them correctly?
• Who received the first warnings from FAS and for what reasons?
• Is "Erid: aLcl87s" the name of Elon Musk's new child? How to properly label advertising, where to obtain tokens, and how to avoid a 500,000 ruble fine?
• Safe PR: how to capture consumer attention for brands rather than regulators?
• What should be done in case of contract refusals and data transmission issues by advertising distributors?
• Is it permissible to place advertisements on prohibited social networks, and is labeling required?
• Do labeling requirements apply when commissioning advertising from foreign bloggers?

Join the discussion on October 11th to get answers to pressing questions related to labeling.