Event Details
The SPIBA Marketing & Communications Committee nvites you to take part in the workshop "Social networks in 2023: promising formats and approaches".
At the workshop, we will discuss what has become of social networks in 2022, as well as promising formats and approaches.
Topics for discussion:
- Too much content
- Brands need to pay to get into the world of people
- Everyone competes with everyone in all worlds (physical and meta)
- Keywords: Healing/Energized/Main Character Energy
- Instagram does not die (owned by Meta, recognized as extremist in the Russian Federation)
- Telegram and local media thrive in it
- VKontakte strengthens its position
