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Advertising is everywhere—in news feeds, mobile apps, on regularly visited websites, and in our daily decisions. For businesses, vibrant and thoughtful marketing is key to growth and audience engagement. But along with creativity and technology come increasing legal risks: from new digital requirements to the specific nuances of advertising labeling. How can you launch a creative campaign without breaking the law? Where is the line between quality marketing and millions of rubles in fines? We invite you to discuss current issues and exchange opinions at the event "New Advertising Rules: An Analysis of Current Practice".
We've brought together leading experts: consulting lawyers will share the latest law enforcement practices in the digital field, we'll learn about practical experiences in launching a successful advertising campaign, and finally, a Case Study awaits you, where you can try on the role of an advertising lawyer and propose your own solution to a case.
Who will benefit:
Business representatives, marketers, PR specialists, advertising specialists, lawyers, and anyone working with online promotion.
Date: November 26, 2025
Time: 11:00 AM - 13:00 PM, registration starts at 10:30 AM
Venue: B1 office, Malaya Morskaya st. 23, BC "Belye Nochi", 3rd floor
This event is free for association members. For non-members or potential association members, the cost is 6,000 rubles!
Agenda
10
00
-
10
20
Online Advertising and Promotion: Current Practices and Key Case Studies
Gerda Arakcheeva•Polina Bychenok10
20
-
10
35
Changes concerning the use of the Russian language
Elena RudenkoKey points of the presentation:
• The Law on the Protection of the Russian Language.
• In-depth analysis of new requirements for the use of the Russian language in public spaces.
• Legal risks and liability for non-compliance with updated regulations.
• Practical recommendations for adapting business processes.
10
35
-
10
50
An invited speaker from an advertising agency on the topic of launching a new product/a large and significant advertising campaign, drawing on his unique experience
Прядеин Илья Алексеевич1. Общие условия налогообложения рекламных услуг;
2. Особенности размещения и налогообложения рекламы в интернете;
3. Актуальные вопросы рекламы продукта группойкомпаний;
4. Обоснованность запретной рекламы – можно ли учесть расходы?
10
50
-
11
05
Case-Study
Gerda Arakcheeva•Polina Bychenok11
05
-
12
00
Online Advertising and Promotion: Current Practices and Key Case Studies
Speakers
Gerda Arakcheeva
Senior Manager of the Legal Services Department at B1
Polina Bychenok
Junior Manager of the Legal Services Department at B1Changes concerning the use of the Russian language
Key points of the presentation: • The Law on the Protection of the Russian Language. • In-depth analysis of new requirements for the use of the Russian language in public spaces. • Legal risks and liability for non-compliance with updated regulations. • Practical recommendations for adapting business processes.
Speakers
Elena Rudenko
Senior Lawyer at AcsourAn invited speaker from an advertising agency on the topic of launching a new product/a large and significant advertising campaign, drawing on his unique experience
1. Общие условия налогообложения рекламных услуг; 2. Особенности размещения и налогообложения рекламы в интернете; 3. Актуальные вопросы рекламы продукта группойкомпаний; 4. Обоснованность запретной рекламы – можно ли учесть расходы?
Speakers
Прядеин Илья Алексеевич
Старший юрист at CLSCase-Study
Speakers
Gerda Arakcheeva
Senior Manager of the Legal Services Department at B1Polina Bychenok
Junior Manager of the Legal Services Department at B1Speakers
Gerda
Arakcheeva
Senior Manager of the Legal Services Department at B1
Polina
Bychenok
Junior Manager of the Legal Services Department at B1
Elena
Rudenko
Senior Lawyer at Acsour
