Online Advertising: Life by the New Rules

The rules of the game in the online advertising market have changed significantly in recent years. Tightening the screws, new regulatory requirements, advertising fees, mandatory labeling, restrictions on promotion through certain platforms — all this has created an additional burden on businesses. The consequences of these changes are especially acute for small and medium-sized companies: expenses are growing, labor costs are increasing.


SPIBA invites you to discuss how to work with online advertising in the new reality.

We will understand the legal aspects, exchange practices and look at effective promotion strategies under restrictions.

Who will benefit from it:

Business representatives, marketers, PR specialists, advertising specialists, lawyers and everyone who works with online promotion.


If you have questions for the speakers or topics that you would like to discuss at the meeting, send them in advance. We will try to include them in the program.


Date: September 18 of 2025, Thursday

Venue: Nextons office, Nevsky pr., 32-34, lit. A


!This event is free for members of the association. For non-members or potential members of the association, the cost of the event is 6,000 rubles!

Agenda

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Горностаев Эдвард

Шиманаева Инна

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Strategy of

Щипанов Александр

Online Brand Promotion Strategy

Speakers

  • Ruzanna Akhobekova (Advisor at Nextons)

    Ruzanna Akhobekova

    Advisor at Nextons

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  • Natalia Belkova (General Director of Communication agency 4D)

    Natalia Belkova

    General Director of Communication agency 4D

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  • Сергей Горский (Юрист практики в области корпоративного права и M&A at Nextons)

    Сергей Горский

    Юрист практики в области корпоративного права и M&A at Nextons

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  • Щипанов Александр (Руководитель по цифровому маркетингу at Арнест ЮниРусь)

    Щипанов Александр

    Руководитель по цифровому маркетингу at Арнест ЮниРусь

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  • Шиманаева Инна (Руководитель отдела управления продуктами at АО

    Шиманаева Инна

    Руководитель отдела управления продуктами at АО "КО "Любимый Край"

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Sponsors and Partners

Organizer