The SPIBA Marketing and Communications Committee invites you to the event "Trends in Marketing and Promotion Spring'2024", which is dedicated to discussing current trends in digital marketing, tools and approaches to effective brand promotion.
Trends 2024: penetration of AI, CGI advertising, marketplaces, video formats, and more,
BRANDFORMANCE approach in marketing: tools and trends,
Trend towards personalization and omnichannel: what business tasks can be solved through chat-bot tools,
Crisis PR and the new threat of "deinfluencing": how to act when a blogger is "hating" a brand,
Telegram in 2024: not only media, but closed chats with top managers and journalists,
PR and the Advertising Labeling Law: the second wind of brand media and industry press.