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Agenda
Wednesday, November 27, 2024
14:30 to 17:00
14:30 - 15:00
Registration
15:00 - 15:15
Effective digital product development
Artem Smolentsev
Artem Smolentsev
Founder and director of "ISKRA" digital-studio, lecturer at the media communications department at UrFU
at
ISKRA
15:15 - 15:30
SEO and SEM in 2024: How not to lose your leading positions. Website optimization for search engines. Local SEO for small and medium businesses.
Yana Frantsuk
Yana Frantsuk
Head of SEO department
at
Molinos
15:30 - 15:45
Content Marketing: How to Create Value Through Content Influencer Marketing. How to Use Micro- and Nano-Influencers to Promote Your Business.
Natalya Belkova
Natalya Belkova
General director
of
4D communication agency
15:45 - 16:00
Social Media in 2024/2025: Review of Platforms and Trends
Elnara Petrova
Elnara Petrova
Crypto-friendly entrepreneur, founder of "NextMedia expert marketing agency", NextMedia Podcast host
at
NextMedia
16:00 - 16:15
Brandformance and Performance Ad Trends (Yandex Direct, VK ads, AI and etc)
Elina Pavlova
Elina Pavlova
Head of brandformance department
at
Molinos
16:15 - 16:30
Email-marketing
•
A new look at the familiar: how to make mailings effective given the new requirements
Yulia Savitskaya
Yulia Savitskaya
Founder of CRM-agency "Skhema", general director of email-marketing automatization Mailganer
at
SKHEMA
16:30 - 17:00
Chatbots and messengers: a personalized approach to clients
Aleksander Molokhov
Aleksander Molokhov
Product Manager
at
Molinos Tech
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