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Agenda
Tuesday, October 28, 2025
09:30 to 12:00
09:30 - 10:00
Registration of participants, coffee break
10:00 - 10:20
Promoting regional businesses to the federal level, practical PR/GR cases in working with the media
Alexander Shchelkanov
Alexander Shchelkanov
Director of Regional Development
at
JSC "Kommersant"
10:20 - 10:40
Trust as a Currency: How Editorial Policy Creates Value for Business. The Peculiarities of Business Media in the Current Environment
Andrey Ershov
Andrey Ershov
Editor-in-Chief
at
"Kommersant"
10:40 - 11:00
Media as a strategic asset: how to integrate into the information field using deep formats that audiences don't ignore, but value
Maria Kuznetsova
Maria Kuznetsova
Editor, Head of Special Projects
at
"Kommersant"
11:00 - 11:20
Business Events as Deal Generators: How We Create a Networking Environment
Anastasia Gruzdeva
Anastasia Gruzdeva
Head of Conference Department
at
"Kommersant"
11:20 - 11:40
Public Performance: An Effective Tool for Comprehensive Promotion of Your Personal Brand and Business
Andrey Volkov
Andrey Volkov
General Director of the Grand Media Service agency, Chairman of the Digital Committee of the Association of Carriers of Russia (ACAR) C3
at
Grand media Service
11:40 - 12:00
Q&A Session
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