In a rapidly evolving media landscape, effective communication between business and the press is becoming a key factor in brand recognition and audience trust.
The SPIBA Marketing and Communications Committee invites you to a Media Meeting - a gathering with representatives of the media industry dedicated to modern communications.
Moderator:
Marina Piotrovskaya, Head of Marketing and Public Relations, Denuo
Speaker:
Andrei Oleksiuk, Editor-in-Chief of Expert North-West and Expert Siberia and Far East - authoritative business media outlets focused on applied research in politics and economics, industry reviews and rankings, as well as expert support for economic development.
The meeting will outline the main vectors of economic and business activity in the Northwestern region, along with the editorial team's key plans and projects.
The following topics will be covered:
- Changes in the perception of strategic information: how Cortex Yandex works and what needs to be taken into account when working with information
- Ratings and analytics: extending your information footprint and the effectiveness of your presence in the media landscape
- Neurocommunications and why media outlets and corporations need their own R&D research: Russia–China research
- 30 years of history and a new direction: new formats and positioning for "Expert" magazine
Participation fee:
- for members of the Association: free
- for non-members of the Association: 7,000 RUB.
Date: Tuesday, June 16, 2026
Time: 10:00 – 12:00, registration from 9:30
Venue: Domina Hotel St. Petersburg, 99 Moika River emb.